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Connective Consulting Group

Where sales strategy becomes revenue execution

From global technology enterprises to ambitious owner-led businesses, we build the commercial structure, leadership capability and confidence needed to grow.

Two paths

Choose the support that's right for your business

Enterprise

IT vendors, partners and global sales organisations

Helping technology vendors, partners and enterprise sales organisations strengthen commercial performance through focused sales strategy, go-to-market alignment and practical AI adoption across complex markets.

  • /Sales strategy & optimisation
  • /Leadership development & coaching
  • /AI supported sales intelligence
  • /Go-to-market strategy
Growing Businesses

Founder-led and growing businesses

Helping business owners make confident decisions before taking their next big step. Whether you're recruiting your next employee, introducing AI or preparing for expansion, I'll help you build the confidence and commercial foundations to move forward successfully.

  • /Prepare for your next stage of growth
  • /Develop stronger leaders
  • /Create a repeatable sales approach
  • /Make practical use of AI

What holds true, whatever your size

Strategic Growth

Clear commercial models that turn ambition into predictable, net-new revenue, without adding unnecessary complexity.

Capability-Led Leadership

We build leaders and teams who can execute, coach and scale, creating progression, accountability and lower attrition.

Globally Applied, Locally Executed

Proven approaches shaped by global experience, adapted to your market, maturity and growth stage.

Yasmin Kirton, founder of Connective Consulting Group

Who you'll be working with

More than thirty years of commercial leadership, applied to your business

I've helped organisations grow, develop people and build high-performing commercial teams across Europe, the US, Africa and the Middle East, from entrepreneurial businesses to global technology organisations.

Businesses rarely struggle through lack of ambition. They struggle because growth eventually outpaces structure. My role is to help leaders build the foundations, capability and clarity to move confidently into their next stage.

Start a focused conversation

An initial conversation will quickly clarify where your business is today, where you want it to be, and whether we're the right fit.